About
A marketing team you do not have to manage.
Most small businesses do not need another retainer. They need the marketing to actually happen every week, on a system they own, with somebody answerable for the number at the end of the month.
The company
One system per client, and it belongs to the client.
Every client gets their own CRM. Contacts, pipelines, follow-up and reporting in one place, under their own account.
The services sit on top of it: ads, search, social, email, text, WhatsApp, voice agents, landing pages and sites. Because they share the same system, a lead from an ad and a lead from a Google search get chased the same way, and you can see which one paid for itself.
If we stop working together, the system stays with you and keeps running. That is deliberate. Plenty of agencies hold the keys so the client cannot leave. We would rather be kept because the work is good.
How we work
Four things, in this order, every time.
A call before a proposal
Twenty minutes. We say which pieces fit, which do not, and what we would leave alone for now.
Setup happens once, properly
Your CRM, your pipelines, your follow-up, set up around the way you already sell rather than a template.
Then it runs every week
Campaigns go out, enquiries get chased, reviews get asked for. None of it waits for someone to remember.
One change a month, not fifty
A written report says what moved, what did not, and the single change most likely to move it again.
Founder
Ben Lane
I set up every system myself, and I am on every onboarding call and every monthly report.
Before Lane Growth I spent years running the marketing systems that gyms, clinics, trades, an agency and a podcast still run on today. The same work, without a company name on it. Lane Growth is where it now lives.
It is also only half of what I do. The other half is Golden Sky AI, which does AI consulting and implementation for larger businesses. If that is what you actually need, I will say so on the call rather than sell you this.
The team
Small, and everyone is a specialist.
Nobody here is a generalist stretched across four accounts. The people who touch your account do one thing each, and they do it on a rota rather than on request.
A VA keeps it running
Day to day, so the work happens on the weeks you are busy with your actual job.
An ads specialist reviews the ads
Five years on Facebook ads. Every account gets looked at on a schedule, not when something breaks.
An SEO specialist runs the search side
The articles, the technical side, and the rankings that decide whether any of it was worth writing.
Where our clients are
Clients all over the world.
- United States
- Australia
- New Zealand
- United Kingdom
- Ireland
- Europe
Start with one call.
Twenty minutes. You tell us what you sell and what you have tried. You leave knowing which pieces fit.